Branding and Awareness Techniques - The Surround Sound Method

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Surround Sound Marketing is a digital marketing strategy that allows your target audience to find your product or service through third-party search results such as review sites or listicles. It works best when your keyword is accompanied by organic search phrases like "best" or "top."

Many search queries that include the words "best," "top," or "leading" in addition to keywords lead to review sites, articles, or videos. While your website or one of your competitors may appear in the top results, the majority of the pages featured are independent publishers, bloggers, review sites, or discovery platforms.

Surround Sounds Marketing's purpose is to be mentioned as many times as possible by third parties. The more times a prospect sees an ad, the more effective it becomes. It's also safe to assume that the more a marketing item is seen, the more effective it becomes.

This idea is amplified by the surround-sound methodology, which challenges the premise that your own channels and assets are insufficient to establish meaningful brand awareness. You should also be visible anywhere else where they are considering products. Consider the following scenario:

Websites that provide reviews

· Influencers' social media timelines, as shown in the media they consume (articles, videos, podcasts)

· There are four primary advantages of using the Surround Sound Approach:

· Credibility of the discovery

· SEO backlink boost from referral traffic

Simply put, if your offering isn't featured on any nearby websites, people will have a harder time learning about your items and services in the first place. You need:

Credibility: For your target demographic, review sites like Yelp and discovery tools like Capterra have a lot of clouts. They are trustworthy, independent resources with a lot of public feedback from other users. Furthermore, high-authority blogs or news outlets that express their thoughts on the "best [keyword]" are reliable.

Referral Traffic: Often, a user's search begins with the websites in their immediate vicinity, and then they click over to your website or social media accounts.

Backlink Boost for SEO: Pages with high authority that link to your domain tell Google's algorithm that your website is worth looking at. Please keep in mind that not all websites will link back to you, and some may have a 'NOFOLLOW' tag. However, SEO experts claim that a NOFOLLOW link is still preferable to no link at all. A link analysis can help you uncover existing backlinks and exploit them for better SEO results by cross-linking pages on your website.

How Do I Get Started?

· Examine the content around you for your major keywords.

· Determine how many of the nearby search results are independent, third-party websites, as opposed to competitors and your own website.

· Examine each of the independent search results to see if you are a) listed on the site's front page, and b) listed at all.

· Examine your current referral traffic for pages on which you are already listed.

· Make a list of all the outcomes.

· Create a quantitative and qualitative plan for increasing your listings.

· Improve your listings and keep track of your progress.