For all marketing enthusiasts, it is essential to keep a track of the users and their activities on the platform. The new trends in customer behavior can be useful to understand where to market the service or product and how to do it. Following are the tools that can be used by marketers to track their users' activities:

Google Analytics is the industry standard for evaluating user behavior and activity on websites and mobile apps. It's evolved into a vital tool that generates extensive reports on user activity, customer location, and per-click quotas over time.

It's simple to see where visitors come from, what device they use, and how they engage with your website or app with the help of Google Analytics. This information may be used to boost conversions, lower bounce rates, and improve engagement with your digital offerings. This could be a product information webpage, a landing page, or your main product.

Quantum Metric, powered by big data and machine intelligence, provides organizations with a comprehensive perspective of client behavior. Interactive customer experience journeys are used to accomplish this. These trips assist product managers in comprehending the needs and challenges of their customers.

Quantum Metric automatically records user sessions and creates step-by-step user behavior logs, which may be viewed as video replays. Heat maps highlight areas where consumers struggle, highlighting areas where they may improve.

LogRocket assists development teams in resolving software issues, increasing conversions and increasing product engagement. One platform combines session replay, product analytics data, and performance monitoring. Software developers can use these insights to improve the end-user experience.

This utility creates pixel-perfect replays of user sessions. Team members can search for users' sessions to quickly resolve issues that users have reported. Managers can make better product decisions by seeing real consumers interact with the program.

InnerTrends is product analytics and data science application that provides simple-to-understand reports. Customer engagement scoring, full lifespan cycle tracking, and a growth opportunity finder are among the features. Users are tracked from the initial contact through signup, onboarding, and platform usage.

This tool comes with several pre-built reports that can quickly give relevant information. All reports are written in clear English so that everyone on the product team understands what they mean. You can optimize the entire SaaS client journey as a unified cross-departmental unit using InnerTrends.

Dragonboat assists team leaders in planning, prioritizing, delivering, and improving software projects. It enables product teams to link goals to initiatives and create data-driven roadmaps. Results from previous product revisions can be used to inform future iterations.

This solution is ideal for teams tasked with managing a varied and complex product range. It uses Agile execution to connect OKRs, KPIs, product goals, and customer needs. The tool's centralized feedback solution, automatic progress tracking, and integrated team messaging help product managers.

Using Zoho Analytics, you can connect, prepare, and analyse your product data on a massive scale. The application does data preparation on its own: data preparation and management, visual analysis, collaborative analytics, and data storytelling features.

Data can be integrated from hundreds of sources, including files, data feeds, online URLs, databases, and business apps. Visual analysis features assist with slicing and dicing data as needed to effectively communicate your product story, utilizing several charts, widgets, pivot tables, and tabular view components.

I hope these tools help you to identify your users and understand their needs better and customize accordingly.

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