BECOME A TOP-PRODUCT  MANAGER IN 12 WEEKS

A program to master the science of Product Management by learning from India's Top 1% Product Managers


      Application Close: 28th May 2023

  

Fellowship Product Management Program

This Program is for

MBA students 

If you are an MBA student interested in pursuing a career as a product manager

Professionals

Working professional who wants to switch career to Product Management role

Entrepreneur

If you want to build product that has the potential to transform the world

Fresher

Who wants to gain practical experience and learn skills that will help him or her land a career as a PM

Meet your Mentors

Kunal Parekh

Linkedin

Sr. Product Manager at Microsoft

Priyank Ahuja

Linkedin

Product Lead at Aceenture

Ishaan Anand

Linkedin

Product Manager at Adobe

The Programme Curriculum 

Module 1

Understanding the product management roles

  • The product mindset
  • Products roles in B2B v/s B2C, Enterprises v/s Startups
  • Common myths around product roles.
  • Group formation for Live Project in Foodtech, Fintech, Edtech, Healthtech industry

Module 2

User Research, Market Research & Product Types

  • Market dynamics
  • Market analysis & porter’s 5 forces.
  • Competitive research & tools. User research, surveys, user interviews, contextual inquiry,
  • A/B testing. User persona and user journey mapping.
  • Discuss and work on Live Project

Module 3

Growth, User Acquisition & Product Marketing

  • Channels of acquisition SEO, ASO, Content, Ads & Product led growth (Virality, Network Effects, Referrals)
  • Full funnel marketing, A/B testing, retention and onboarding best practices
  • Creating a go to market strategy. Engagement channels push.
  • Application of these concept in your Live Project

Module 4

Growth, User Acquisition & Product Marketing

  • Channels of acquisition SEO, ASO, Content, Ads & Product led growth (Virality, Network Effects, Referrals)
  • Full funnel marketing, A/B testing, retention and onboarding best practices
  • Creating a go to market strategy. Engagement channels push.
  • Application of these concept in your Live Project

Module 5

Product roadmap & execution

  • Creating product roadmap
  • PRDs and user stories driven by OKRs and organisational strategy
  • Understanding prioritisation, agile, scrum and design thinking
  • Best practices for working with designers, developers, sales, management and customer support.
  • Discuss and work on Live Project

Module 6

Technology 101 for PMs

  • Common tech terminology
  • Overview of APIs, Mobile and Web technologies
  • Understanding cloud with AWS
  • Basics of SQL. Introduction to prototyping and wire framing tools such as Figma & Draw.io , Jira

Module 7

Product Analytics

  • Importance of metrics
  • Choosing the right metrics and measurement mechanisms
  • Cohort, behavioral, segmentation, and funnel analysis
  • Using analytics and business case numbers and making your PRDs more quantified

Module 8

PM case soliving

  • Market sizing
  • Solve and discuss different types of case study problems asked in PM interview
  • Discuss Different famous products like Swiggy, Paytm, Practo etc

Module 9

Leveraging AI & ChatGPT as a Product Manager

  • Brainstorm, identify opportunities, and solve product challenges.
  • Leverage AI for market analysis & competitor insights.
  • Master AI and ChatGPT to stay competitive and advance as a PM.

Module 10

Product Management Interview prep

  • Mapping soft skills and hard skills required for Product roles to your experience
  • Creating a product portfolio and resume
  • Tips for moving from another role to product roles in same company

Module 11

Live Project Presentation

  • Project Presentation by Group on Fintech, Foodtech, Edtech, Healthtech Products

Module 12

Mock Interview with PM Recruiters

  • You will be given opportunity to give mock interview to PM recruiters in the top companies like Oyo, Microsoft, PhonePe

What more you will get ?


PM COMMUNITY


Live Project


Placement Support


Mock Interview

Our Entrusted Recruitment Partner 

Certificate which is equivalent to Practical Experience

Easily Shareable

After completion of Program, you can put on your CV and LinkedIn as Fellow Product Management at Grow Junction (Our program is equivalent to experience and which is more valuable in the eyes of recruiters)

Official and Verified

Receive signed certificates from Product Managers from Top companies.

Credibility

As you will be trained by the Product Managers themselves and not just one but from more than 3 top firms in the world, your credibility will be enhanced.

180+ learners have been placed in their dream product role

What OUr ALum say on Linkedin

Success Stories

FAQs

How can I join this program?

    You can apply for the Program through the above button by completing the online application. GrowJunction's mentor will review your application and if you get selected our team will inform you and you will suppose to pay the rest amount.

Where will this program take place?

    Fellowship Product Management Program is a live virtual program and can be attended from anywhere with a laptop or mobile.

When the Program will start ?

    It will start from 20th May 2023.

How does this Program works ?

    This Program is designed in such a way that you will apply what you learn. It has  8+ live sessions where you can interact with the instructors and have Q & A. Also, you will get the recordings of these live sessions.

How long will I be able to access the Program ?

    You can be part of  20+ live sessions for 12 weeks. You will have access to all the recordings for 365 days

Will I be able to complete the Program along with my job or internship?

    Yes, we have designed the program to make it suitable for full-time professionals. Sessions are conducted on weekends and can also be watched later through learning dashboard. Also there are recorded session which you can watch any time based on your comfort.

What if I am not able to attend live classes ? Will the recordings be provided ?

    Our live sessions will be on weekend however if you miss the class, you can watch the recording later.

I am a fresher, can this Program helpful to me ?

    Yes, we will start from basic. And most of the learnings are practical requires no prior knowledge. You will easily able to understand the concept and apply them at same time.

How much time commitment this Program requires ?

    There will two 2-hour live lessons every week and other sessions such as guest sessions, case study, group discussions etc. All of these sessions are valuable. Every session will be recorded and will be made available in your dashboard, so that you can come back to them in future. Then there will be live project which requires only 2 hours per week( Depend on you).

What kind of Placement Support you provide?

      1. Your resume will be shared with our industry partners.
      2. Based on your performance in the program mentors will refer you to their company
      3. You will have access to exclusive community where we will be sharing the job opportunity that we come across from our partnered companies 200+ companies which are zomato, Paytm, Deloitte, Etc also other opportunities which you may missed out because you may not be aware about them.
      4. You will be able to give Mock interviews to Product Managers themselves
      5. Resume building and interview preparation is a part of this program.

Who all will be eligible to get access to Placement Support?

    You need to submit your Live project and score more than 70% in your quiz to get access to our Placement services.

    Also based on your performance in the program mentors will refer you to their company

If I cannot attend the program or need to pull out at the last minute, will I get a refund?

      Refer to our refund policy page.

Is there any discount on the program?

    Discounts can be given considering certain conditions and situations. You can mail us at contact@growjunction.com explaining your situation to avail discount.

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