How to Conduct Effective Customer Interviews for Product Analytics Mastering the Art of Customer Interviews: A Product Manager's Guide In the realm of product management, customer interviews are like gold mines waiting to be explored. They offer invaluable insights that can shape breakthrough produc...
Martina Lauchengco: Former Microsoft Leader and Product Marketing Expert Martina Lauchengco: Turning Challenges into Triumphs at Microsoft In 1993, Microsoft embarked on one of its most ambitious projects: the release of Word 6.0. This was not just a feature-rich update; it was an attempt to unify t...
How to Build a Successful Customer Discovery Program Using Product Analytics Unlocking Product Success: The Power of Customer Discovery Programs In the dynamic world of product development, one truth stands out: strong products are the backbone of any successful business. Without them, marketing cos...
The Startup Canvas Technique: A Comprehensive Approach for New Product Development Startup Canvas Technique for Product Analytics: A Strategic Guide for Growth So far, we've explored techniques suitable for typical-sized efforts like adding a new feature, and medium to large-sized projects like a re...
Customer Letter Technique in Product Analytics: A Data-Driven Approach to User Insights The Customer Letter Technique: A Powerful Tool for Product Development For smaller projects, the Opportunity Assessment technique usually suffices. However, larger efforts often require a more comprehensive appro...