Audience Engagement Techniques - Video Marketing Purpose: Leverage Video Content and Reach New Audiences Video has surpassed blogs and infographics as the most famous content strategy media. There are several causes for this: It's adaptable. You can make YouTube videos, put them on your site, share...
Audience Engagement Techniques - Podcasting Purpose: Leverage Audio Content and Reach New Audiences Although audio is technically a media type or channel rather than a technique, consumers aged 12 and above are listening to online audio content at unprecedented levels, according to a content format...
Branding and Awareness Techniques - Brand Extensions Purpose: Expand Into Tangential Markets for Increased Awareness When a well-known company utilizes its name to move its products to a new industry or uniquely alter a consequence, this is known as brand extension or brand stretching. This is a hi...
Branding and Awareness Techniques - The Surround Sound Method Say Yes to New Adventures Surround Sound Marketing is a digital marketing strategy that allows your target audience to find your product or service through third-party search results such as review sites or listicles. It works best when ...
Branding and Awareness Techniques - Digital PR Purpose: Reach New Audiences Say Yes to New Adventures Businesses utilize digital PR as part of their online marketing strategy to boost their online visibility. To generate high-quality backlinks, social media mentions and boost their Search Engine Op...