What Is the Importance of User Feedback?

According to a PWC survey, over 73 percent of consumers consider client experience a significant element in purchasing decisions.

Thus, you're headed towards a win if you nail an excellent user experience!

For your product, many people have a lot of ideas and feature requests. How can you prioritize effectively to guide your product roadmap? First and foremost, you must learn about your customers' needs and pain points, which you may solve through your product experience. A new, stylish, technologically advanced product that does not address a genuine customer need will not be adopted. This can be a costly and time-consuming blunder.

As a result, getting product feedback early and often throughout the product lifecycle is critical. Inquiring about the opinions of consumers is a low-cost method of validating a concept. After that, you may create a simple prototype and iterate on it. This is still a lot less expensive than writing working software.

You can ensure that you're always working on something useful and valuable to clients by using continuous user feedback loops. This drastically decreases risk and cost throughout the development cycle.

The marketing team plays a vital role in collecting this feedback. As any new request firstly reaches the sales and marketing team of the product, they need to make the most of the feedback they receive. At times even decisions might be influenced by user feedback. On asking about the impact on the decision-making process, Mr. Ishan Gupta, Program Manager (Marketing) at Google tells, "In my experience, the strategy would only change if the feedback is consistently observed across a large number of users. So one or two users' feedback wouldn't matter. Like in my previous company, the shift to personalizing email campaigns happened only when customers gage feedback around it as they were tired of seeing generic newsletters."

Various user feedback methods and channels are available to collect user feedback at multiple stages. Some principles to follow while collecting customer feedback:

The correct audience: make sure you know who your target audience is. What use cases and pain issues can your product experience address? What are their age, demographic, and other characteristics?

Unbiased questions: allow your customers to describe what they do and how they utilize your product. Negative criticism isn't something to be terrified of. If people can't see your fantastic new feature on the page, it doesn't exist in their eyes!

The correct time: to receive valuable insights, focus on the exact issues you need to be answered for your upcoming development. It's all too easy to become overwhelmed with data and become lost in a tangle of it.

Customer sessions should be conducted in an open setting, involving the entire product team. A thorough understanding of your clients will aid in the development of a superior product for everyone.

Various techniques of gathering user feedback are required at different phases of a customer-centric development process throughout the product's lifetime.

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Read more about the tools for gathering information regarding user activities here.