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Profile: Martina Lauchengco of Microsoft
access_time 2025-03-15T10:59:39.396Z face Chandramala
Martina Lauchengco: Former Microsoft Leader and Product Marketing Expert Martina Lauchengco: Turning Challenges into Triumphs at Microsoft In 1993, Microsoft embarked on one of its most ambitious projects: the release of Word 6.0. This was not just a feature-rich update; it was an attempt to unify t...
Customer Discovery Program
access_time 2025-03-12T12:01:00.131Z face Chandramala
How to Build a Successful Customer Discovery Program Using Product Analytics Unlocking Product Success: The Power of Customer Discovery Programs In the dynamic world of product development, one truth stands out: strong products are the backbone of any successful business. Without them, marketing cos...
Startup Canvas Technique
access_time 2025-03-12T11:54:20.434Z face Chandramala
The Startup Canvas Technique: A Comprehensive Approach for New Product Development Startup Canvas Technique for Product Analytics: A Strategic Guide for Growth So far, we've explored techniques suitable for typical-sized efforts like adding a new feature, and medium to large-sized projects like a re...
Customer Letter Technique
access_time 2025-03-12T11:12:46.489Z face Chandramala
Customer Letter Technique in Product Analytics: A Data-Driven Approach to User Insights The Customer Letter Technique: A Powerful Tool for Product Development For smaller projects, the Opportunity Assessment technique usually suffices. However, larger efforts often require a more comprehensive appro...
Opportunity Assessment Technique
access_time 2025-03-11T12:30:03.059Z face Chandramala
Streamlining Your Product Discovery: The Power of Opportunity Assessment Opportunity Assessment Technique In the fast-paced world of product development, efficiency is paramount. One of the simplest yet most effective techniques to ensure your efforts are well-spent is the Opportunity Assessment. Th...